English 
Spanish 
November 21, 2024
Digital Transformation
7 min read
707 visitas
Aceros AZA set out to enhance user experience through a technological solution that would streamline interactions with the market. We transformed contract, order, and delivery management—integrating them with financial systems to deliver an agile and efficient experience. At Ki Technologies, we designed an innovative strategy to make it happen.
The Challenge
The main challenge was to find a technological solution that would improve the experience for both internal and external users, enhancing market interactions in an agile and efficient way. A key goal was to create a differentiated experience by optimizing core processes such as contract management, orders, purchase requests, deliveries, and integration with financial systems.
Specific Objectives
- Improve the experience of both clients and internal users across digital platforms.
- Evaluate internal processes to identify inefficiencies in managing contracts, orders, purchase requests, deliveries, and finance.
- Analyze the customer journey, communication channels, and existing tech infrastructure.
- Propose technological improvements to ensure greater market competitiveness.
Phases
Phase #1
Research
We conducted a thorough analysis of the current state, gathering insights from secondary sources, benchmarks, and interviews with key stakeholders. We also assessed AZA’s tech infrastructure to understand how new solutions could be integrated.
Phase #2
Analysis and Definition
Collected data was analyzed and categorized to identify patterns and pain points. The customer journey was studied, and internal processes were mapped to highlight gaps between the current and desired states. This analysis helped define specific areas for improvement in both customer experience and operational processes.
Phase #3
Ideation
Based on the analysis, we developed hypotheses and proposals to enhance the user experience. An improved customer journey was designed, and a high-fidelity MVP was built to incorporate key proposed features. The MVP was validated through user testing, which allowed refinement of the solution’s details.
Results
The process led to a functional solution proposal, validated by key users through a high-fidelity MVP. The main results from the analysis and testing were:
100%
The usability test participants and MVP demo users were satisfied with the proposed features.
100%
Clients reported a significant improvement in their needs, which were addressed by the MVP’s features.
75%
Users stated that the MVP's features closed the competitive gap with other market players, adding clear value to the customer experience.
Conclusion
The digital transformation project for Aceros AZA identified key opportunities for improving customer experience and internal operational processes. Through an in-depth discovery phase and the creation of a high-fidelity MVP, a technological solution was proposed to ensure stronger interaction with both clients and internal users. This initiative brings AZA closer to a more competitive and efficient digital experience, positioning the company with a strong focus on innovation and continuous improvement in customer experience.
Leave us your contact and request