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August 27, 2025
Content governance
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A telecommunications company headquartered in Miami and operating in 7 Latin American countries successfully consolidated a unified content management model, creating a consistent and personalized experience across the region.
The Challenge
The company faced the challenge of establishing a Content Governance framework that would enable centralized and standardized information management across multiple countries and sectors.
The main goal was to reduce duplication, improve data traceability, and deliver personalized content by country, industry, and user type ensuring efficiency and consistency at every touchpoint.
Specific Objectives
- Centralize and standardize content management.
- Improve traceability and accessibility of information.
- Deliver personalized content by country, industry, and user type.
- Optimize operational efficiency and reduce costs.
Phases
Phase #1
Content modeling
Definition of a flexible framework aligned with corporate objectives and industry specific needs.
Phase #2
Inventario centralizado
Implementation of a unified system to integrate data through APIs.
Phase #3
Organizational governance
Establishment of common policies and a central governance unit in Miami to manage regional operations.
Results
Initiative 1
Significant reduction of content duplication across countries and teams.
Initiative 2
Automation of content generation services, leading to a notable decrease in operational costs.
Initiative 3
Improved search engine rankings, achieving greater visibility and reach in the region.
Iniciativa 4
Increased leads and improved business conversion, positioning governance as a driver of growth in Latinoamérica.
Conclusion
This project illustrates how the implementation of a data-driven and automation-supported content governance strategy enabled the telecommunications company to optimize its regional operations, enhance efficiency, and strengthen its leadership in the Latin American market.
