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August 27, 2025
Digital educational innovation
5 min read
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A leading university in Latin America achieved the Nº1 position in the global ranking thanks to a bold digital transformation. From optimizing operational efficiency to national digital leadership, this institution became a benchmark in Digital Governance.
The Challenge
The university faced the challenge of positioning itself in the international ranking through its extensive network of over 500 digital sites. The goal was to deliver a consistent, traceable, accessible, and usable experience across the network, integrating data via API services and categorizing information to ensure findability, accessibility, and usability.
Specific Objectives
- Improve the university’s international ranking through a solid digital strategy.
- Unify and optimize the network of 500+ sites with standards for accessibility, usability, and brand consistency.
- Integrate and centralize data through APIs and analytical traceability for data-driven decision-making.
- Increase operational efficiency and reduce costs through automation and digital content governance.
Phases
Phase #1
Indexing and traceability
Analytical traceability was established using Google Tag Manager.
Phase #2
Data integration
Data sources were unified and integrated through centralized APIs.
Phase #3
Technical and Content Governance
Governance policies were defined for technical standards, design, and naming conventions for domains and subdomains.
Phase #4
Tagging Strategy
A content tagging plan was created based on user research.
Results
Initiative 1
Significant improvement in operational efficiency, reducing man-hours and promoting interdisciplinary collaboration.
Initiative 2
Automation of site generation services reduced costs.
Initiative 3
Enhanced search engine indexing boosted global positioning, achieving Nº1 in Latinoamérica.
Conclusion
This case demonstrates how a structured, user-centered approach enabled a high-impact digital educational transformation. New standards were established for academic and technological management, positioning the university as a regional and global digital leader.
